Coffee is simply amazing! There are so many consumable products that can emerge from this magic bean. While most of us are accustomed to drinking “hot coffee,” in actuality this is just the tip of the coffee-iceberg.
A new coffee product category is coldbrew coffee. We are extremely fortunate that we have spent the past few years pioneering what we call “the art of proportions.” Now that our cold-brew products are hitting the shelves of major retails chains across our country (check the store locator on our site for locations near you), we wanted to take this opportunity to share what we’ve learned along the way.
Coldbrew coffee, as its name indicates, is a product that is meant to be cold through-and-through. It is produced in a cold environment, shipped in a cold environment, placed on refrigerated shelves, and consumed by you cold. Whether enjoying our brews, or any other of the great products out there, your coldbrew should be cold. If you come across a product that claims to be cold-brew coffee, but is shelf stable, something is wrong. This means heat or pasteurization was used at some stage in the process. While the product might be enjoyable and safe to drink, you should know that it’s not coldbrew coffee and will not carry the other benefits discussed below.
That’s right! Coldbrew coffee has more caffeine than the equivalent amount of hot coffee. We have found, and proven in fact, that the cold process of brewing retains more of the natural caffeine found in the coffee bean. When you boil water to make a hot cup of coffee, some of this caffeine dissipates.
The coffee bean has natural sucrose. Like the caffeine content, this sucrose is retained when cold water/cold environments are used in the preparation of the drink. Since the cold-brew process takes some time (about 14 hours), the final product is naturally sweetened with this natural sucrose, and no added calories. The final product also carries a lot more flavor profiles that go back to where and how the particular coffee bean was grown.
We will continue to provide you with more insights into cold-brew and we’d love to hear back from you about your experiences with it!